Cookie Policy
Last updated November 10, 2026
This policy explains the cookies and similar technologies used on thefriskysociety.com (the “Site”), operated by [LEGAL ENTITY NAME] (“The Frisky Society”, “we”, “us”), what each one does, and how you can control them.
What cookies are
Cookies are small text files a website stores in your browser. Similar technologies, such as local storage and tracking pixels, work in much the same way, and this policy covers them too. Some are set by us (first-party); others are set by services we use, such as Google (third-party).
Your choices
When you first visit, a banner lets you accept all cookies, keep to essentials only, or choose category by category. Nothing optional is stored on your device until you agree to it. You can change your mind at any time:
We keep your choice for 12 months, then ask again. We will also ask again if this policy changes in a way that affects what we use.
The cookies we use
Essential (always on)
Needed for the Site to work. They do not track you across other sites and cannot be switched off here.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| fs_consent | The Frisky Society | Stores your cookie choices (cookie and local storage) | 12 months |
| fs_age_ok | The Frisky Society | Remembers that you confirmed your age at the After Dark entrance | Session |
Analytics (optional)
Google Analytics 4, delivered through Google Tag Manager, helps us understand which pages and products people visit and click, so we can improve the Site.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes one browser from another | 2 years | |
| _ga_<ID> | Keeps the pages of one visit together as a session | 2 years |
Marketing (optional)
Used to measure whether our advertising led you here and, where you allow it, to show you our products on other sites.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measures ad clicks and conversions | 90 days |
| _fbp | Meta (only if we add Meta advertising) | Measures visits from Meta ads | 90 days |
Measurement without cookies
We use Google Consent Mode. If you decline analytics or marketing cookies, Google tags still load but write nothing to your device and do not read existing Google cookies. Instead they send limited, cookieless signals (for example, that a page was viewed or a link or button was clicked, along with basic browser and page information). Google uses these signals to produce aggregated, modelled reports; they are not used to identify you or to build an advertising profile. Every click on a link or button is recorded this way, with or without cookies.
Other third parties
We also count visits with Metricool’s visit tracker, which uses no cookies, stores nothing on your device and does not keep your IP address. Our fonts are served by Google Fonts, which receives your IP address when your browser requests them but sets no cookies. If you follow a link to Amazon, Etsy or a social network, that site’s own cookie policy applies.
Controlling cookies in your browser
You can also block or delete cookies in your browser settings, and opt out of Google Analytics across all sites with the Google Analytics opt-out add-on. Blocking essential cookies may stop parts of the Site from working.
Contact
Questions about this policy: contact@thefriskysociety.com. See also our Privacy Policy.